Website Launch Email Campaign

This is a marketing email that was created for a metal panel manufacturing and fabrication company to announce their updated website.

February 5, 2021
Model: @Austindistel

Photographer: @breeandstephen
Photo Credit: Austin Distel | Unsplash

Subject: I have amazing news for you! 

From: Direct employee email from the company (not a department or general email address) through their marketing CRM platform, Hubspot. This exact email address is being withheld for privacy purposes. 

Sent on: Friday, 2/5 at 10:04 AM 

Here is the summary report of this email campaign (after 72 hours):

Sent to: 286 Contacts

Open Rate: 36.4%

Unique Opens: 103

Total Opens: 227

Click Rate: 4.2%

Click-through Rate: 11.7%

Successful Deliveries: 283 Contacts

Unsubscribes: 3 (1.06%)

Included Links: 3; Home page, Services tab, Tapered & Radius Panels tab

Top Clicked Link: Home page (hyperlink in 'Check it out now' button) 84.6% of total link click

Other Link Stats: Services link - 7.7%, Tapered & Radius Panel link - 7.7%