But then, we are not talking about writing like Hemingway or Nabokov or Alice Munro. You have come up with a project. You are sure it's a winner. You work at a company like Amazon and to take it forward you have to first write about it in a 4-6 page narrative. This document will serve as the pivot for all discussions about the project, something that your colleagues and bosses can read with ease and grasp the ideas you are putting forth.
First things first, we must be in tune with Jeff Bezos' recommendation. "Writing a good 4-page memo is harder than "writing" a 20-page Powerpoint ... the narrative structure of a good memo forces better thought and better understanding of what's more important than what, and how, things are related." Powerpoint presentations are banned at Amazon. Meetings, when needed, have to be structured around a pre-prepared, carefully thought out, flowing narrative.
The prospect of writing a business narrative is daunting to most of us. We baulk at the act because we have never received training for it. Writing with clarity and flow is hard work. Even Hemingway viewed it with trepidation.
Most narratives, business or fiction, have a typical structure. Once we get familiar with this simple scaffolding, the process of writing becomes natural and effortless. Let's look at a 4-step method of producing a business narrative that even Jeff will smile at.
As Julie Andrews sang, “Let’s start at the very beginning.” What was it that provided the original impetus or spark for putting forward this proposal? Write about it in simple words. The starting point could be one or more of many things. Maybe it was:
If you don’t know where you are going, one thing is certain: you won’t get there. Describe your goal and ambition. There are many frameworks for outlining this section. A popular one is the “SMART” mnemonic:
We live in the age of Google maps. You wouldn’t stir out anywhere new without first getting a road map. Your narrative must talk of three things.
“Are we there yet?” — the constant refrain of children on a road trip applies to your narrative as well. Don’t just go with gut feelings. Refer back to the stated goals and make sure that you have reached every one of them. Take a hard look.
Storytelling is a sure-fire way to capture attention. Anytime you need to make a presentation, convert it into a story and you will hold your audience during your talk. The framework that we just saw can be used to rephrase an idea into a narrative. With a little imagination, a boring sermon can be transformed into a tale of how the idea was born, its goals, the path to implementation and the view from the top. Like the ad says: "Just do it."
Come Back to Papa Hemingway
You don’t need a vast vocabulary or a smart turn of phrase to write well. Hemingway said this when putting down Faulkner: “Does he really think big emotions come from big words? He thinks I don’t know the ten-dollar words. I know them all right. But there are older and simpler and better words, and those are the ones I use.”